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FTD’s Big Mamma’s Day #FAIL
Much of the digital marketing discussion revolves around which brand or campaign is getting this or that digital media discipline right. But there are even more fundamental issues and lessons that...
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Report: More than Half of Offline Retail Sales Now Influenced by Digital, Mobile
In 2013, I crudely and conservatively estimated that roughly $1.83 trillion in annual offline purchasing in the US was impacted by the internet. Using consumer survey data, Deloitte Digital came up...
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Google Making (Mobile) Search More Transactional with Buy Buttons, Booking Links
Over the weekend it came out that Google is going to start including “buy” buttons on selected mobile search ads in the relatively near future. This is part of a broader movement to “compress the...
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Beyond Booking: MyTime Is Now a Local Business Management Platform
MyTime, launched in 2013, was CEO Ethan Anderson’s follow up to RedBeacon, which was sold to HomeDepot. He took some of the same ideas on display in RedBeacon and refined and smartly expanded upon...
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Right Time and Place for Curbside
Curbside a new mobile shopping app has formally launched with almost $10 million in funding. Jaron Waldman is CEO. He was the head of the “Geo Team” at Apple following the acquisition of his mapping...
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ReachLocal Co-Founders Back in SERVIZ with New Marketplace
ReachLocal co-founders Zorik Gordon and Michael Kline have formally launched SERVIZ. The successor to ReachLocal’s ClubLocal, which was spun out when the two left the company, they call SERVIZ “an...
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YP Dives Deeper into Transactions with GrubHub Food Delivery Deal
YP has gotten more deeply into transactions with the addition of food-ordering and delivery service GrubHub. The new capability will be available on YP.com and the YP mobile app. It complements hotel...
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LSA 15: How Much Has the ‘Local Market’ Really Changed?
Coming off LSA 15 last week I was struck by a paradox. The conversations we had at the conference about small businesses, digital marketing and related sales issues were similar if not essentially the...
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Click-to-Call Ads: $4 Billion in 2014 — How Much Is Local?
Today Marchex released a report on click-to-call ads and keyword attribution. As part of the report the company estimated that, based on its understanding of the market, internal SEM data and publicly...
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Report: Amazon to Buy Some of Radio Shack’s Stores for Offline Retail
It appears that Radio Shack is going out of business. Sprint is reportedly buying some of its stores; but more interestingly, according to Bloomberg, Amazon is thinking about buying some of the Radio...
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Two Major ‘Local Metatrends’ of 2014
There have been a lot of year-end roundups and predictions posts over the past two weeks. I participated in a couple of those for ReachLocal and StreetFight. I specifically declined to do that here....
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Death to the Click: Google ‘Store Visits’ Watershed Moment for Ad Measurement
Google isn’t the first company to start measuring offline store visits. Facebook has done it; so has xAd, NinthDecimal, PlaceIQ, Placed and others. Indeed, those in the mobile ad space have been doing...
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Cyber Monday’s $2 Billion in Perspective
ComScore is out with data trumpeting the single biggest day in US e-commerce history. This year, according to the measurement firm, Cyber Monday sales were just over $2 billion — a new single day...
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Right Time and Place for Curbside
Curbside a new mobile shopping app has formally launched with almost $10 million in funding. Jaron Waldman is CEO. He was the head of the “Geo Team” at Apple following the acquisition of his mapping...
View ArticleClik here to view.
ReachLocal Co-Founders Back in SERVIZ with New Marketplace
ReachLocal co-founders Zorik Gordon and Michael Kline have formally launched SERVIZ. The successor to ReachLocal’s ClubLocal, which was spun out when the two left the company, they call SERVIZ “an...
View ArticleClik here to view.
YP Dives Deeper into Transactions with GrubHub Food Delivery Deal
YP has gotten more deeply into transactions with the addition of food-ordering and delivery service GrubHub. The new capability will be available on YP.com and the YP mobile app. It complements hotel...
View ArticleClik here to view.
More than Half of Top 25 Google AdWords Spenders Sell Mostly Offline
AdAge published a list, based on multiple sources, of Google’s top 25 AdWords advertisers in 2013. Together they spent $1.34 billion on paid search in the US according to the analysis. There’s no...
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Facebook Buys TheFind: Great Potential That Could Be Wasted
In something of a surprise, last week Facebook announced it was buying shopping engine TheFind. TheFind will now shut down as its team joins Facebook. Below is the statement that was posted on...
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Click-to-Call Ads: $4 Billion in 2014 — How Much Is Local?
Today Marchex released a report on click-to-call ads and keyword attribution. As part of the report the company estimated that, based on its understanding of the market, internal SEM data and publicly...
View ArticleClik here to view.
Report: Amazon to Buy Some of Radio Shack’s Stores for Offline Retail
It appears that Radio Shack is going out of business. Sprint is reportedly buying some of its stores; but more interestingly, according to Bloomberg, Amazon is thinking about buying some of the Radio...
View Article
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